Self-Leadership & Transformation
Executive coaching and team workshops that turn your leaders into trusted, visible voices, so your company wins more business, attracts better talent, and moves through change faster.
Change happens. Growth is optional.
Tara LaFon Gooch, MBA · International TEDx Speaker · Certified Personal Change Management Instructor
415K+
TEDx talk views
100+
Founders & teams served
3x
International bestselling author
3x
Featured in Forbes
As Seen In
Organizations That Have Brought Tara In
Who This Is For
Your team takes its cues from you. In seasons of growth and change, presence, clarity, and resilience at the top set the tone for everyone else.
01
Scaling the company and your leadership at the same time, and ready to be seen as the voice of your industry.
02
Stepping into a bigger seat and needing the executive presence to match the title, in the boardroom and beyond.
03
Navigating a restructure, merger, new strategy, or new technology, and needing the team to adapt without losing momentum.
Why Change Programs Fail
Most change programs focus on systems, tools, and org charts, and skip the individual. That is why they stall. Tara teaches Personal Change Management: change that starts with each person and then carries through to the whole company.
16%
of U.S. employees use AI at work every day.
Not because they lack the tools. Because they lack the habit, accountability, and self-leadership to make new ways of working stick. No new platform fixes that. People do.
Gallup, AI in the Workplace indicator, 2026
01
Self-leadership, mindset, and daily habits that make each person ready to change.
02
Shared language and accountability, so people move through change together.
03
Adoption that lasts: new tools used, new strategies followed, results that show up.
Change
New habits fade, old patterns return, and the investment is lost.
Transformation
The shift happens on the inside, so it holds under pressure and lasts long after the program ends.
It's not about changing and then losing it all. It's about sustaining it. That is why all change begins with self.
Before you lead a team of many, you first have to lead a team of one.
The Business Case
Buyers, candidates, and investors judge a company by the people who lead it. Investing in how your leaders communicate and show up is an investment in revenue, talent, and reputation.
44%
of a company's market value is tied to the CEO's reputation, according to senior executives surveyed.
Weber Shandwick, The CEO Reputation Premium, 2015
48%
of C-suite buyers say a firm's thought leadership directly led them to award it business.
Edelman and LinkedIn, B2B Thought Leadership Impact Study, 2017
People buy from people they trust. Visible leaders open doors, earn invitations to pitch, and support premium pricing.
Top candidates research leadership before they apply. Trusted, visible leaders make your company a place people want to work and stay.
Teams follow leaders who communicate with clarity and steadiness, which means less resistance and less lost productivity during change.
Leaders who communicate with presence are ready for bigger roles sooner, strengthening succession and reducing costly outside hires.
A trusted leadership voice builds goodwill with clients, partners, and investors, and holds steady when the market does not.
Each engagement sets benchmarks up front, tied to your priorities: 360 feedback on leadership presence, employee engagement and retention, speed of change adoption, and stakeholder confidence.
“
People don't follow algorithms or tech.
They follow leaders.
AI doesn't replace leadership, it reveals it.
Two Ways to Work Together
Monthly Retainer
Private 1:1 coaching for CEOs and senior leaders who want to lead with more presence, clarity, and confidence through change.
+Executive presence: how you show up, speak, and are perceived at the top
+Executive visibility & thought leadership: become the trusted voice of your industry, opening doors to clients, talent, and media for your company
+Inner leadership: confidence and identity anchored in the GRASP Method™
+Resilience through change: lead steadily when the ground is moving
+Executive communication, TED-style: speak with the clarity and story-driven impact of the TED stage in every board meeting, all-hands, and client pitch
Includes private monthly sessions, between-session support, and quarterly progress reviews.
Half-Day · Full-Day · Series
Interactive sessions for leadership teams, in person or virtual, built around the change your organization is facing right now.
+Personal Change Management for Teams: build the habits, accountability, and self-leadership that make new tools and strategies stick
+Resilience Through Change: practical tools to stay steady and productive
+Inner Leadership with the GRASP Method™: confidence that holds under pressure
+Executive Visibility for Leadership Teams: turn your leadership bench into trusted industry voices that attract clients and talent
+Executive Communication Like a TED Speaker: the storytelling and stage presence methods Tara used on the TEDx stage and teaches her TEDx clients, applied to how your leaders present, pitch, and lead
Pairs well with a keynote. See Corporate Speaking.
The Framework
The self-leadership framework behind every engagement. It turns confidence from a feeling into a daily practice your team can see, so transformation lasts.
Select a letter to explore
G
Ground confidence in what is already working.
Leaders who start from strengths steady their teams in uncertainty and build the trust that change requires.
Featured on the cover of CEO Weekly Business Magazine.
Why Leaders Work With Tara
Tara built her career in corporate before founding Best Branding Solutions, where she has helped 100+ founders and teams build authority. Public speaking was once her biggest fear. Today her TEDx talk has been viewed more than 415,000 times. She knows how leaders grow, because she has done it.
+MBA, UNC Wilmington, with certificates from Cornell and Notre Dame
+SSW Certified Personal Change Management (PCM) Instructor, Scared So What Ltd. Methodology CPD and ITOL accredited, endorsed by The Oxford Review
+International TEDx speaker: “Gratitude: The Foundation of Confidence”
+Co-founder, Best Branding Solutions
+2026 Triangle Woman of Impact · Women to Know in North Carolina
Methodology accredited & endorsed by
In the Room
Leading a session for a corporate audience.
On campus at Wake Forest University with the former CEO of Sales Factory.
Connecting with attendees after a session.
As seen on New Mexico Living, discussing leadership and confidence.
Results
International Team Training
“
Tara hosted a fantastic session for our company called The Confidence Blueprint. She brought such great energy and candor to the conversation that our team really resonated with. She also did a wonderful job of engaging with our group even through a virtual platform. We thoroughly enjoyed working with Tara and are grateful for her sharing her powerful story and practical advice with us.
Amanda Bean, SHRM-CP, M. Psych.
People Program Manager, Womble Bond Dickinson
National Team Training
“
Tara LaFon Gooch delivered an excellent presentation to our team of land-focused real estate agents, highlighting the immense value of personal branding, especially using social media platforms. Her insights were not only practical but tailored to the unique needs of our niche industry. We left feeling empowered and ready to elevate our brand. I highly recommend Tara.
Chris Miller
Managing Director of Real Estate Services, American Forest Management
“As an expert workshop facilitator, Tara consistently delivers content that is not only valuable and insightful but also engaging and lively. Her approach is pragmatic yet warm, making complex concepts accessible and easy to understand… Tara is a true asset to any team or individual seeking to elevate their brand and increase their influence.”
Gilles D.
Digital Assets & Institutional Derivatives Executive · Ex Citi, Salomon · London, England
How It Works
01
Complete the short inquiry form below about you, your team, and what is changing.
02
Each request is reviewed by our team, then by Tara, with a response within 2 business days.
03
A tailored coaching plan or workshop design, scoped to your goals and timeline.
04
Coaching sessions or workshop delivery, with clear outcomes you can measure.
Request a Consultation
Engagements are custom-scoped and designed for organizations with 50+ employees. Tell me a little about you and your team, and I will be in touch.
Your information stays private. Each request is reviewed by our team, and you will hear back within 2 business days.
Questions
Who is executive coaching for?
CEOs, founders, C-suite executives, and VPs who want to strengthen executive presence, lead through change, and grow their visibility as a leader.
How is this different from traditional change management?
Traditional programs manage processes and systems. Personal Change Management starts with the individual, building the habits, accountability, and self-leadership that make change stick, then carries that through to the team and company.
How is pricing structured?
Every engagement is custom-scoped. Coaching is offered on a monthly retainer, and workshops are priced by format and group size. Each request is reviewed by our team, and details are shared after Tara reviews your inquiry.
Are workshops in person or virtual?
Both. Workshops can be delivered on-site at your offices or event, or virtually for distributed teams.
Can a workshop be paired with a keynote?
Yes. Many organizations open with a keynote for the full audience and follow with a deeper workshop for leaders. See Corporate Speaking.
Is coaching confidential?
Yes. What you share in coaching stays between you and Tara.
What if my company has fewer than 50 employees?
You are welcome to submit an inquiry. Smaller founders may be a better fit for Best Branding Solutions' programs, and Tara will point you to the right option.
Change happens. Growth is optional.
With Gratitude,
Tara
