About Tara

Most change efforts skip the individual. I start there.

Keynote speaker, executive coach, and certified Personal Change Management Instructor. Tara helps leaders and teams build the confidence to lead through change, so new strategies, systems, and tools actually stick.

Tara LaFon Gooch
Tara as a young girl on a carousel

Where it started

The story behind the method

Twenty-one years in corporate. One pattern I couldn't ignore.

I spent the first 21 years of my career in corporate sales across multiple industries. Every year brought a new strategy, a new system, a new tool. And I watched most of them quietly fail.

The pattern was always the same. Leadership rolled out the change, and people drifted back to the old way of working. Not because the strategy was wrong, but because people were afraid: of looking incompetent, of relearning everything while still performing, of becoming someone they didn't recognize yet. I felt that dread with every rollout myself.

I knew that fear long before corporate. I'm the youngest of five, raised in poverty, and public speaking was once my biggest fear. More credentials and better titles never fixed it. What changed me was changing what I believed, one daily practice at a time. That became the GRASP Method™: Gratitude, Responsibility, Action, Sight, and Purpose.

Then I saw what it meant for organizations. Strategy isn't the hard part of change. People are. Organizations are individuals multiplied, so the same fear that keeps one person from changing scales across an entire company, showing up as stalled initiatives, burned-out top performers, and turnover.

Change doesn't fail in the strategy. It fails in the people.

Today, as a certified Personal Change Management Instructor, keynote speaker, and executive coach, I help leaders and teams build the confidence to lead through change. The GRASP Method™ turns change from a one-time event into a habit, so transformation holds long after the rollout ends.

My TEDx talk has earned 415K+ views, my work has been featured in Forbes three times, and I've worked with organizations including Womble Bond Dickinson, PMI Carolina, and the Institute of Management Accountants. My faith remains the foundation of everything I do, and it's why I believe every leader can grow into who they were created to be.

Before you lead a team of many, you first have to lead a team of one. When your leaders learn to lead themselves through change, your teams follow.

Change happens. Growth is optional. I help leaders choose growth, and make it last.

With Gratitude,

Tara

The GRASP Method™

Five practices. Built for change that lasts.

G

Gratitude

The foundation of confidence.

R

Responsibility

Owning your choices and your power.

A

Action

Moving forward before you feel ready.

S

Sight

You can't be what you can't see.

P

Purpose

Step into your calling.

Credentials & recognition

Built on study. Proven on stage.

Education, certifications, and honors behind the work.

Education

MBA, UNC Wilmington

Certificates from Cornell and Notre Dame

Certified Personal Change Management Instructor

Recognition

2026 Triangle Woman of Impact

Women to Know in North Carolina

International Empowerment Award

Top 50 most viewed TEDx talks of 2024

Communities

C-Suite for Christ

NSA Carolinas

As seen on TV

Watch my recent TV interviews.

Featured in LA Weekly

How to Lead Confidently

"Confident leadership is the compass that guides teams through uncertainty, the spark that ignites collective potential, and the foundation on which success is built."

Tara presenting to a virtual audience Tara receiving an award Tara in a TV studio Tara at a speaking event Tara in a TV interview Tara presenting to a virtual audience Tara receiving an award Tara in a TV studio Tara at a speaking event Tara in a TV interview

“

She took the time to understand my brand, message, and goals, and then strategically positioned me for opportunities that aligned with my mission and strengths.

Dr. Gina Anderson

Dr. Gina Anderson

5X Inc. 5000 award-winning CEO

Tara LaFon Gooch on the TEDx stage

Work with Tara

Ready to lead change that lasts?

Bring Tara to your stage, or equip your executives and leadership teams through coaching and workshops.