Insights  ·  Change Management

What is personal change management, and why does it come first?

Organizations don't change. People do. Here's what personal change management is, how it differs from traditional change management, and why it's the missing piece in most transformations.

By Tara LaFon Gooch, MBA  ·  6 min read

Personal change management is the practice of helping individuals move through change: understanding how they react to it, managing the fear and uncertainty it brings, and building the confidence and habits to adapt. Traditional change management focuses on the organization. Personal change management starts with the person, because organizations only change when the people inside them do.

Organizational vs. personal change management

Traditional change management focuses on the organization: the plan, the stakeholders, the communication schedule, the training rollout. It answers the question, what is changing, and how do we roll it out?

Personal change management focuses on the individual. It answers a different question: what does this change mean for me, and how do I get through it?

Both matter. But most organizations invest heavily in the first and very little in the second.

Why does personal change management matter?

Because getting the people side right pays off. Prosci's research found that projects with excellent change management met or exceeded their objectives 88 percent of the time, compared with just 13 percent for projects with poor change management. That's roughly seven times more likely to succeed.

And the people side always comes down to individuals. A team of 500 going through a reorganization isn't one reaction. It's 500 separate reactions, each shaped by that person's fears, history, and confidence.

Organizations are just individuals multiplied.

What personal change management looks like in practice

Understanding how people react to change. Change triggers an emotional response before a rational one. Fear, resistance, and self-doubt are normal, not signs of a bad attitude.

Giving people language for what they feel. When people can name what's happening inside them, they can manage it.

Building confidence, not just skills. People who know how to do something still hesitate if they don't believe they can.

Turning change into habit. Until new behavior becomes a habit, it never becomes transformation.

My approach: the individual first, then the organization

As a certified Personal Change Management (PCM) Instructor, I teach change at the individual level first. Once people know how to lead themselves through change, that capacity carries to their teams, and then to the whole organization.

I pair that with The GRASP Method™, my five-step framework: Gratitude, Responsibility, Action, Sight, and Purpose. It gives people a repeatable way to build confidence through any change, from a new system to a new role to a full restructuring.

All change begins with self. Before you lead a team of many, you first have to lead a team of one.

Who needs personal change management?

Leaders guiding teams through restructuring, mergers, or new technology

HR and L&D teams whose change programs keep stalling

Managers caught in the middle, expected to champion a change they're still processing themselves

Any organization where the strategy is sound but adoption isn't happening

The bottom line

Change management that skips the individual is just project management. Start with the person, and the organization follows.

Read Why do most change initiatives fail? and Why employees resist change, or bring Confidence at the Speed of Change to your leadership team.

Sources: Prosci, The Correlation Between Change Management and Project Success

About the author

Tara LaFon Gooch, MBA

Keynote speaker, executive coach, and certified Personal Change Management Instructor. Tara spent 21 years in corporate before creating The GRASP Method™, and now helps leaders and teams build the confidence to lead change that lasts.